The one with a point of view.
By the third event the audience knew the format. It needed an idea rather than another date on the calendar.
A curated edit rather than a market. Fewer vendors, chosen, with the styling and the content built around a single narrative.
Sold out. Two hundred pieces of content came out of the three events.
An event, a launch, a campaign, or something that does not have a name yet. You will get an honest answer about whether it is worth doing, and roughly what it takes.
zoya@gheemama.ca